Her Online Influences
Do you worry when your girlfriend or the missus decides to ‘become a fan’ of Chanel or Prada? Well, you can rest your unease because it seems 83% of women felt either neutral or negative towards the brands they come across. The results from marketingcharts.com show that only 10% actively engaged with the brand by getting product information and downloading coupons. Up to 75% of the women surveyed said they were not influenced by brands in social network settings enough to make a purchase. That’s all right, now if only they can get off our case about the naughty nurses and overzealous cheerleaders.
Image from Getty
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